Where do you go after you’ve left paradise? Maybe to a different kind of paradise. This BBC show sees former Death In Paradise DI, Humphrey Goodman, moving to Devon to head up the police force in the small seaside town of Shipton Abbott.

And, following the success I’d had managing the Death In Paradise social media channels, I was brought on board to launch social channels for Beyond Paradise, too. The show has its own identity and its own unique quirks, and its social media presence reflected that.

But I also wanted to make sure I was just as interactive with the fans of Beyond Paradise as Death In Paradise, with live community management during every broadcast.

By the end of series 2, the show’s social channels had a combined 62K followers; Facebook reach for series 2 was 2.7M, X reach was 1.2M (with a 4.1% engagement rate); and Instagram Reels racked up 351K views.