Sun, sand, and… super difficult to solve murders!
I ran the social media channels for the BBC’s beloved Death In Paradise from series 10 onwards, creating shareable engaging content for fans following the account… but, mostly, giving the channels a bit of personality, making sure to get stuck into the live conversation during broadcast every week.
Data-wise, there’s plenty of evidence that my approach boosted the numbers of fans making sure to tune in every week – e.g. Twitter impressions were up from 3.3M during series 9 to over 8.1M during series 10, while Facebook followers doubled, and average Instagram likes went from 438 per post during series 9 to almost 4,000 per post during series 10 – but the most rewarding part of the whole endeavour was the fan reaction.
Here’s a video that some fans put together, addressed to the account admin: