If you thought watching celebrities attempting the death-defying headbanger on TV was nerve-racking, you should try doing it from the side of the rink… while live-tweeting the show.
As Digital Editorial Producer on the 2020 series of Dancing On Ice, I was responsible for creating content for all of the show’s official channels – plus posting live every week. Working with talent, producers, and a brilliant social media team, I created all kinds of content, from memes to gifs to video clips cut from the live broadcast as it happened, as well as providing live commentary and community management on the high stakes, high camp TV show.
Turns out sometimes ice dancing routines can be so beautiful they make you cry, but you still have to tweet about them.